NANODOORS
The FIRST BACTERIA-SIZED OUTDOOR CAMPAIGN EVER
First of all, we cannot call “normal” people who talk to bacteria, right? That’s exactly what this work does, and it goes further. It challenges how we think about outdoor media: a space designed to be loud became a whisper. A message intended for humans was redirected to bacteria, with surgical, microscopic precision and a generous touch of ironic humor.
SUBWAYS
FOOD COURTS
BILLBOARDS
the real size
© VML