creative director, 
pop culture junkie, 
music nut. 
My timesheet says I work more than 48 hours a week doing advertising, but timesheets always lie. I don’t just do advertising, I create ideas that connect with the granny watching her favorite series on streaming, or the teenager who can’t stop adding things to her cart after falling into a TikTok Shopping rabbit hole. That’s why I aim to create outstanding ideas, the whackier, the better.
I’ve worked for Netflix for as long as it would take to watch BoJack Horseman 365 times, became an organ donor thanks to GNP Insurance, made a wooden music record with Jack Daniel’s Top Barrel, gave therapy to a chocolate cookie with identity issues, sold as many pizzas as a Domino’s delivery guy, turned the floor into a dance floor by mopping with Fabuloso, and helped couples get engaged one day at a time with a commitment toothbrush.
And when I’m not working, I’m probably lost in a playlist, hunting for the next concert to go to. Everything in the world makes me curious, I can be thinking about how sad Socrates must have felt knowing he knew nothing, while also wondering why bread has tapas. Why, really?

Anyway, I love what I do because I do what I like.