A. - WASHING 50 POUNDS?

ROOMS

WASHING 50 POUNDS? NO PROBLEM

Whirlpool, aiming to simplify home life with smart tech, launched a massive-capacity Front Load washer to save time and handle any load. We tackled the challenge of an impactful launch with prints that creatively and hyperbolically showcased its unique benefit. This successfully boosted brand recall, upgraded product perception, and increased purchase intention against competitors.